Sophia Becker at the K3 Congress on Climate Communication 25-26.9.2024 in Graz/Austria

On 25.09.2024, at 16.15-17.45 at the University of Graz

New communication strategies and coalitions for a successful transport transition

The transport transition is perhaps the most persistent challenge in the context of the socio-ecological transformation, as the demands for mobility that is available at all times are high in modern society. In addition, the interests and perspectives of key social stakeholder groups (politics, business, science, civil society) are often in clear conflict with one another.

With a focus on the Austrian transport transition, we want to use this format to discuss the scope for shaping the relevant stakeholder groups and the resulting responsibilities. On the other hand, we want to take a solution-oriented look into the future and ask how new forms of communication and cross-stakeholder cooperation can contribute to the success of a transport transition.

Impulses:

• Dr. Sophia Becker, research group leader in the research field of socio-ecological transport transition at the Research Institute for Sustainability Helmholtz Centre Potsdam (RIFS)

The stakeholder groups will be represented on the panel (with fish bowl principle) by:

• For the scientific perspective: Prof. Sophia Becker (see above)
• For the civil society perspective: Alec Hager (“Wir machen Wien”; “Radvokaten”)
• For the political perspective: Hans-Jürgen Salmhofer (Policy Department of the Mobility Section in the Austrian Federal Ministry for Climate Action, Environment, Energy, Mobility, Innovation and Technology)
• For the economic perspective: n.N.

Moderation & Organisation:

• Marie-Luise Beck (Managing Director, German Climate Consortium)
• Sebastian Klein (Consultant, German Climate Consortium)